I’m a Ljubljana-based production designer and art director working internationally across commercials, film, and music videos. I create bold, tactile worlds shaped by story, space, colour, and materials.
In 2022, I founded Magnets Studio—a workshop, prop house, and flexible art department team that allows me to carry projects from early visual development through fabrication and the final shoot.
Alongside production design and art direction, I also direct selected projects. My background in directing and editing shapes how I think about rhythm, framing, performance, and the relationship between space and camera.
Practice
01
Production Design & Visual Development
I develop each project’s visual world through research, spatial design, colour, materials, and location or studio planning.
Production design development
Creative treatments and presentations
Moodboards and visual research
Spatial storytelling
Colour and material direction
Location adaptation and studio planning
02
Art Direction & Technical Planning
I translate the creative direction into a practical plan for the art department—from drawings and budgets to build and shoot.
Art department leadership
3D layouts and previsualisation
Technical drawings and blueprints
CNC-ready design files
Build planning and budgeting
Team, workshop, and supplier coordination
03
Fabrication, Sets & Props
Through Magnets Studio, I develop and fabricate camera-ready sets, props, and complete physical environments.
Set construction and installation
Custom props and hero objects
Scenic painting, finishes, and textures
Practical effects elements
Set dressing and location transformations
On-set execution and continuity
Directors I’ve worked with
Alice Kunisue
Bruno Aveillan
Dante Ariola
Gun Kim
Jonas Lindstroem
Kang Soo Ryu
Markus Walter
Marko Roth
Matthew Swanson
Natanael Ericsson
Rubberband.
Runar Ingi
Sean Thompson
Specter Berlin
The Sacred Egg
Tim Bullock
Alice Kunisue
Bruno Aveillan
Dante Ariola
Gun Kim
Jonas Lindstroem
Kang Soo Ryu
Markus Walter
Marko Roth
Matthew Swanson
Natanael Ericsson
Rubberband.
Runar Ingi
Sean Thompson
Specter Berlin
The Sacred Egg
Tim Bullock
Production companies I’ve worked with
BAS Production
BWGTBLD GmbH
Henry
Hummingbird Content
Iconoclast.tv
INDIANA
Keystone Film
Le Berg
Newland.tv
Phantasm.tv
Quad Production
Radioaktive Shelter
ROGUE
Reset Content
Studio Paranoid
SIMON & PAUL
Umlaut Film GmbH
WWW
Clients I’ve worked with
Aldi Süd
Architects
Becky Hill
Cisco
Jacquemus
Kia
Lamborghini
Mobil 1
Netflix
Nike
Orient Express
Planters Peanuts
R+V
Samsung
Veuve Clicquot
Volvo
William Hill
Tesco
Production designers I’ve worked with
Bader El Hindi
Ines Marty Monzon
Lucie Libotte
Mikael Varhelyi
Quito Cooksey
Sarah Jenneson
Sebastian Soukup
Till Duca
Tommy Stark
I’m a Ljubljana-based production designer and art director working internationally across commercials, film, and music videos. I create bold, tactile worlds shaped by story, space, colour, and materials.
In 2022, I founded Magnets Studio—a workshop, prop house, and flexible art department team that allows me to carry projects from early visual development through fabrication and the final shoot.
Alongside production design and art direction, I also direct selected projects. My background in directing and editing shapes how I think about rhythm, framing, performance, and the relationship between space and camera.
Practice
01
Production Design & Visual Development
I develop each project’s visual world through research, spatial design, colour, materials, and location or studio planning.
Production design development
Moodboards & visual research
Spatial storytelling
Style frames & look development
Set language & material direction
Location adaptation / studio planning
02
Art Direction & Technical Planning
I translate the creative direction into a practical plan for the art department—from drawings and budgets to build and shoot.
Art department leadership
3D layouts and previsualisation
Technical drawings and blueprints
CNC-ready design files
Build planning and budgeting
Team, workshop, and supplier coordination
03
Fabrication, Sets & Props
Through Magnets Studio, I develop and fabricate camera-ready sets, props, and complete physical environments.
Set construction and installation
Custom props and hero objects
Scenic painting, finishes, and textures
Practical effects elements
Set dressing and location transformations
On-set execution and continuity
Directors I’ve worked with
Alice Kunisue
Bruno Aveillan
Dante Ariola
Gun Kim
Jonas Lindstroem
Kang Soo Ryu
Markus Walter
Marko Roth
Matthew Swanson
Natanael Ericsson
Rubberband.
Runar Ingi
Sean Thompson
Specter Berlin
The Sacred Egg
Tim Bullock
Alice Kunisue
Bruno Aveillan
Dante Ariola
Gun Kim
Jonas Lindstroem
Kang Soo Ryu
Markus Walter
Marko Roth
Matthew Swanson
Natanael Ericsson
Rubberband.
Runar Ingi
Sean Thompson
Specter Berlin
The Sacred Egg
Tim Bullock
Production companies I’ve worked with
BAS Production
BWGTBLD GmbH
Henry
Hummingbird Content
Iconoclast.tv
INDIANA
Keystone Film
Le Berg
Newland.tv
Phantasm.tv
Quad Production
Radioaktive Shelter
ROGUE
Reset Content
Studio Paranoid
SIMON & PAUL
Umlaut Film GmbH
WWW
Clients I’ve worked with
Aldi Süd
Architects
Becky Hill
Cisco
Jacquemus
Kia
Lamborghini
Mobil 1
Netflix
Nike
Orient Express
Planters Peanuts
R+V
Samsung
Veuve Clicquot
Volvo
William Hill
Tesco
Production designers I’ve worked with
Bader El Hindi
Ines Marty Monzon
Lucie Libotte
Mikael Varhelyi
Quito Cooksey
Sarah Jenneson
Sebastian Soukup
Till Duca
Tommy Stark














