I’m a Ljubljana-based production designer and art director working internationally across commercials, film, and music videos. I create bold, tactile worlds shaped by story, space, colour, and materials.


In 2022, I founded Magnets Studio—a workshop, prop house, and flexible art department team that allows me to carry projects from early visual development through fabrication and the final shoot.


Alongside production design and art direction, I also direct selected projects. My background in directing and editing shapes how I think about rhythm, framing, performance, and the relationship between space and camera.

Practice

01

Production Design & Visual Development

I develop each project’s visual world through research, spatial design, colour, materials, and location or studio planning.


  • Production design development

  • Creative treatments and presentations

  • Moodboards and visual research

  • Spatial storytelling

  • Colour and material direction

  • Location adaptation and studio planning

02

Art Direction & Technical Planning

I translate the creative direction into a practical plan for the art department—from drawings and budgets to build and shoot.


  • Art department leadership

  • 3D layouts and previsualisation

  • Technical drawings and blueprints

  • CNC-ready design files

  • Build planning and budgeting

  • Team, workshop, and supplier coordination

03

Fabrication, Sets & Props

Through Magnets Studio, I develop and fabricate camera-ready sets, props, and complete physical environments.


  • Set construction and installation

  • Custom props and hero objects

  • Scenic painting, finishes, and textures

  • Practical effects elements

  • Set dressing and location transformations

  • On-set execution and continuity

Directors I’ve worked with

Alice Kunisue
Bruno Aveillan
Dante Ariola
Gun Kim
Jonas Lindstroem
Kang Soo Ryu
Markus Walter
Marko Roth
Matthew Swanson
Natanael Ericsson
Rubberband.
Runar Ingi
Sean Thompson
Specter Berlin
The Sacred Egg
Tim Bullock


Alice Kunisue
Bruno Aveillan
Dante Ariola
Gun Kim
Jonas Lindstroem
Kang Soo Ryu
Markus Walter
Marko Roth
Matthew Swanson
Natanael Ericsson
Rubberband.
Runar Ingi
Sean Thompson
Specter Berlin
The Sacred Egg
Tim Bullock

Production companies I’ve worked with

BAS Production
BWGTBLD GmbH
Henry
Hummingbird Content
Iconoclast.tv
INDIANA
Keystone Film
Le Berg
Newland.tv
Phantasm.tv
Quad Production
Radioaktive Shelter
ROGUE
Reset Content
Studio Paranoid
SIMON & PAUL
Umlaut Film GmbH
WWW



Clients I’ve worked with

Aldi Süd
Architects
Becky Hill
Cisco
Jacquemus
Kia
Lamborghini

Mobil 1
Netflix
Nike
Orient Express
Planters Peanuts
R+V
Samsung
Veuve Clicquot
Volvo
William Hill
Tesco

Production designers I’ve worked with

Bader El Hindi
Ines Marty Monzon
Lucie Libotte
Mikael Varhelyi
Quito Cooksey
Sarah Jenneson

Sebastian Soukup
Till Duca
Tommy Stark

I’m a Ljubljana-based production designer and art director working internationally across commercials, film, and music videos. I create bold, tactile worlds shaped by story, space, colour, and materials.


In 2022, I founded Magnets Studio—a workshop, prop house, and flexible art department team that allows me to carry projects from early visual development through fabrication and the final shoot.


Alongside production design and art direction, I also direct selected projects. My background in directing and editing shapes how I think about rhythm, framing, performance, and the relationship between space and camera.

Practice

01

Production Design & Visual Development

I develop each project’s visual world through research, spatial design, colour, materials, and location or studio planning.


  • Production design development

  • Moodboards & visual research

  • Spatial storytelling

  • Style frames & look development

  • Set language & material direction

  • Location adaptation / studio planning

02

Art Direction & Technical Planning

I translate the creative direction into a practical plan for the art department—from drawings and budgets to build and shoot.


  • Art department leadership

  • 3D layouts and previsualisation

  • Technical drawings and blueprints

  • CNC-ready design files

  • Build planning and budgeting

  • Team, workshop, and supplier coordination

03

Fabrication, Sets & Props

Through Magnets Studio, I develop and fabricate camera-ready sets, props, and complete physical environments.


  • Set construction and installation

  • Custom props and hero objects

  • Scenic painting, finishes, and textures

  • Practical effects elements

  • Set dressing and location transformations

  • On-set execution and continuity

Directors I’ve worked with

Alice Kunisue
Bruno Aveillan
Dante Ariola
Gun Kim
Jonas Lindstroem
Kang Soo Ryu
Markus Walter
Marko Roth
Matthew Swanson
Natanael Ericsson
Rubberband.
Runar Ingi
Sean Thompson
Specter Berlin
The Sacred Egg
Tim Bullock


Alice Kunisue
Bruno Aveillan
Dante Ariola
Gun Kim
Jonas Lindstroem
Kang Soo Ryu
Markus Walter
Marko Roth
Matthew Swanson
Natanael Ericsson
Rubberband.
Runar Ingi
Sean Thompson
Specter Berlin
The Sacred Egg
Tim Bullock

Production companies I’ve worked with

BAS Production
BWGTBLD GmbH
Henry
Hummingbird Content
Iconoclast.tv
INDIANA
Keystone Film
Le Berg
Newland.tv
Phantasm.tv
Quad Production
Radioaktive Shelter
ROGUE
Reset Content
Studio Paranoid
SIMON & PAUL
Umlaut Film GmbH
WWW


Clients I’ve worked with

Aldi Süd
Architects
Becky Hill
Cisco
Jacquemus
Kia
Lamborghini

Mobil 1
Netflix
Nike
Orient Express
Planters Peanuts
R+V
Samsung
Veuve Clicquot
Volvo
William Hill
Tesco

Production designers I’ve worked with

Bader El Hindi
Ines Marty Monzon
Lucie Libotte
Mikael Varhelyi
Quito Cooksey
Sarah Jenneson

Sebastian Soukup
Till Duca
Tommy Stark